Kimberley Creative – Affordable Freelance Graphic Design Services

Kimberley Creative – Affordable Freelance Graphic Design Services (Based in Melbourne, Australia)
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Friday, July 18, 2008
The Importance of Graphic Design and it's Involvement in our Lives

   Today I am going to talk about the importance of graphic design and how it is involved so much in our daily live. I am going to especially talk about logo designs. I was inspired by a Blog page 33 Logos in 30 Minutes .

   
Many of us do not realise how much graphic design is involved in our daily routines. A lot of logos are found at the supermarket and clothing store.

    Teenagers like to buy brand name clothing like Quicksilver or Ripcurl, judging the clothing by the brand name, which is represented by a unique logo. They then choose a clothing item based on the designs on the front.

    At the supermarket, with some things admittedly we buy the cheap brands with hardly any design on them. But mostly we choose our shopping items, according to the logo featured on the item, or design. For example, we are more likely to choose the Arnott's Royal's than say a no brand Marshmallow Puff. This is because we know that Arnott's makes good quality biscuits, and because of the better design on the front. And we remember the product by it's logo. Other times we go for things, which have an interesting design, and colour scheme on the item. Children choose items which have an interesting designs, picture, colours and cartoons on the front. Cereal boxes and muesli bars are a good example of this, as there are a wide variety of these items, and the designs on the front are commonly aimed at kids.

    We remember a good Cafe by its logo. We also judge cafes based on their logo. For example, Cafe logos with script writing makes the Cafe look expensive and upmarket. A logo with lots of design and alignment of elements, makes a Cafe look professional, maybe a but more expensive than a family owned Cafe. But with the design of the logo, you come to expect quality food and unique dishes. Often a simple logo with not much to, it gives a person the feeling that the Cafe is personally owned. It gives the Cafe an affordable look. We imagine that it is very cosy inside with plenty of homemade food. Starbucks is well known as a popular Cafe, and its logo represents it well. The Starbucks logo is very semi formal. The two stars are perfectly aligned, the circles are centred with different elements to them, and then there is the detailed design in the middle. People can tell by it's logo that the prices are a little bit more, but the fact that Starbucks combines graphic design on their cups and a variety of different drinks, makes them so popular. These rules apply to both Cafe's and Restaurants. I would like to display some examples of these, but do not know if I am allowed to without permission.

    A good example of how great graphic design brings in more customers, are to pizza restaurant in Melbourne city (Melbourne, Australia.) One of these pizza restaurants I notice is always busy, and the other never seems to get many customers. The difference, the Graphic Design they use. The busy restaurant has a formal and modern logo, which is carried on with the aprons the staff wear. The other pizza shop has a casual simple logo. Which you could say, anyone could design. With a pizza restaurant, people choose where they want to eat based on quality design. They want to know that their pizza will taste as

 12 Logos before Work

12 Logos Before Work

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com


Wednesday, June 11, 2008
Penelope Panda (Children's Book) – New Page Completed

   
Some of my readers may notice that I havn't posted any new client work in a few months. This is because the projects which I have been working on are big projects. When they are finished, they will get their own page.

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Friday, June 6, 2008
Penelope Panda (Children's Book) – New Page Completed

   
Today I completed the extra information page form my children's book Penelope Panda. The link to the page is on the original page

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Wednesday, June 4, 2008
More pages to come soon!

   
Currently I am creating some more pages based on talking more about Graphic Design project I have done. At the moment I am creating a page about my children's book Penelope Panda (found under Diploma Portfolio.) This page includes a preview of the book.

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Wednesday, May 21, 2008
Introducing my NEW Pajama Snuggles plush toy range

    I have been sewing and designing the patterns for my Pajama Snuggles toys for the last three months, and I finally finished two of each to sell. At the moment they are only available online at Etsy.com But in the future I am hoping to get them out into the shops. I you would like to read more about my range of Pajama Snuggle toys, I have dedicated a page to them.

Check my Pajama Snuggle toys for sale on Etsy

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Tueday, May 20, 2008
The Savvy Designer's Guide to Success: Ideas and Tactics for a Killer Career by Jeff Fisher

    This is a great book for anyone in Graphic Design, or someone wanting to get into the industry. I am currently reading it, and find it very helpful for my freelance Graphic Design business. Here is what Amazon has to say about Jeff Fishers book:

    Now every designer can reap the benefits of having the perfect mentor. In this career guide, Jeff Fisher shows off his winning personality with ideas and solutions to nearly every career dilemma, including: - Building a recognisable and reputable firm - Presenting a professional image all the time - Mastering client communication - Learning from (and salvaging) mistakes - Determining fees for work - Finding happiness along with financial success Here, designers won't find any of the dry, stuffed shirt attitude that's doled out with most business advice. Instead, they'll enjoy a fun mix of personal anecdotes and industry research to help them take their careers to the next level. This is a must-have resource for all creative professionals.

Buy this book on Amazon!

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Monday, May 19, 2008
Jeff Fisher Logo Motives Website

    In the design community, Jeff Fisher is the go-to man for career advice. Top industry magazines frequently turn to his expertise on the topics of logo design, graphic-design business and small business marketing. His work has received nearly 400 awards and been featured in more than 50 publications.

    Jeff Fisher Logo Motives has a wide range of styles of logos designed by Graphic Designer: Jeff Fisher. These logo styles include: Business Logos, Church Logos, Creative Services Logos, Restaurant, Educational Logos and Political Logos.

Jeff Fisher Logo Motives website


Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Friday, May 16, 2008
My Children's Book – Penelope Panda

    I am selling my children's book Penelope Panda on a public publishing website called Lulu. If you would like to preview Penelope Panda, contact me, and I will send you a preview copy of the whole book at no cost as a pdf. If preferred, I can get it professionally bound as a hard back or paper back, and mail it to you.

    Penelope Panda is about a Panda who does not like living at the Zoo, because of the living conditions. After trying different ways to escape from her enclosure, the Zoo decides to relocate her to a new and better location. Penelope Panda was written for children from the ages of one to six years old. For one to four year olds parents would read to their children. For four to six year olds it would be a book that would teach them how to read. Penelope Panda is an easy book to read with only a few words on each page, and illustrations which add colour and interest to the story.

Penelope Panda – Lulu

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Thursday, May 15, 2008
Blending Images in Photoshop

    Today I am going to show my readers some different blending techniques in Photoshop. For copyright reasons, I have been given permission to all of the images in this blog.

Cat in Moon – Blending in Photoshop

    This picture consists or two layers: the moon and the picture of the cat, with the cat as Layer 2. Here's how I created this blending effect in Photoshop. First I selected the background of the moon and deleted the selected area from the cat layer. With the cat's face I changed the layer effect from Normal to Luminosity, this changes the colours in the layer to match the grey and whites of the moon. A different layer effect which can be used in a picture like this is Overlay. This layer effect blends the top layer into the one below the same way that Luminosity does, except it keeps the original colours of the layer being used. I hope that that isn't too confusing. Then I changed the Opacity to 44% so that the cat looks like it is part of the moon.

Desert Eye – Blending in Photoshop

With this picture I wanted to make the eye a part of Ayers Rock or Uluru but make it stand out. First with the eye layer (Layer 2) I used the Eraser Tool set on Basic Brushes with the Hardness at 0% and the Master Diameter to around 40%. Using the Eraser Tool I erased around the eye within the rock blending the eye into the rock. Next I set the eyes Layer Effect to Linear Light.

Two Image Blend – Blending in Photoshop

With this picture I blended the two photos with the Feather. With each individual image layer I did the following. First I selected the background of the layer. Then I went Select > Modify > Feather, I set Feather to 30, this can be played around. Then I deleted the selected area. Once both images were feathered, I moved them around until they blended into one another. Blending with a feather looks the best when both images have similar colours.

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Friday, April 25, 2008
Fixing my Error log for KimberleyCreative.com

    For a while I have had two errors showing up in my Error Log for my website
File does not exist: /home/kimb/public_html/robots.txt
File does not exist: /home/kimb/public_html/favicon.ico
    I want to share this with everyone who is reading my blog, as these two items are very important to websites.
    A robots.txt file provides restrictions to search engine robots (known as "bots") that crawl the web. These bots are automated, and before they access pages of a site, they check to see if a robots.txt file exists that prevents them from accessing certain pages. This is a great website where anyone can create a robots.txt: Create a robots.txt!/
    Favicon (pronounced fav-eye-con) is short for 'Favourites Icon.' A Favicon is a multi-resolution image which is displayed on the Address line and in the Favourites menu. The Favicon allows the Webmaster to further promote their site, and to create a more customized appearance within a visitor's browser. This is a great website where anyone can create a favicon.ico: Create a favicon.ico!/
    Another good file to have is a sitemap. A sitemap is a basic html file of all the pages in your website. Sitemaps are especially got for large business websites, as these website hold a lot of information. For example, I was having a look at my Super website today, I needed to find their contact information, but couldn't find it. I clicked on their sitemap which they had displayed on their homepage, and found their 'Contact' page. This is a good website to create a sitemap: Create a sitemap!
    Last, but not least. If you have a website, or are thinking of creating a website, the Google Webmasters Tools is a great thing to sign up. For more information and to sign up to Google Webmasters Tool see: https://www.google.com/webmasters/tools/docs/en/about.html

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Friday, April 25, 2008
Photophop Tutorial – Shattered Glass Effect

    With my regular rounds of Photoshop forums, helping people with their Photoshop problems, in hope that in return they will see my signature for my freelance Graphic Design business website, and check it out. Today at Devppl I provided a tutorial for a Shattered Glass Effect for someone who was asking. I would like to share this tutorial with you: http://www.readandforget.com/how2/Glass/ Here is what I created with this tutorial:
Shattered Glass Effect

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Wednesday, April 23, 2008
Another word about Worth1000

    One thing I forgot to add about Worth1000.com is that they also have some good tutorials, with easy steps to follow. Like the competitions, some are advanced, and some are beginner. With these tutorials you can find out how some of the photos in the galleries were created. Which is exciting for any Photoshopper.

Kimberley Creative - Affordable Freelance Graphic Design Services

www.kimberleycreative.com    Kimberley@kimberleycreative.com

Wednesday, April 23, 2008
Some Photoshop Websites


    Being a Graphic Designer, I am very familiar with Photoshop. I enjoy using it, and learning about the endless effects you can create using Photoshop with filters.
    My favourite Photoshop Forum is Devppl.com You can find myself and lots of other people on Devppl helping people solve their Photoshop problems. If you stuck in Photoshop, this is the forum to go to!
    Photoshop forums are also a good source of advertisement for people like Graphic Designers and Website Designer. After every posting I add my signature. Displaying my signature with my website address invites people to check out my freelance Graphic Design business website.
    Another website I would like to recommend is Worth1000.com This website has beginner to advanced Photoshop contests which anyone who joins can enter. For the beginner competitions Worth1000 provides a photo, which you have to Photoshop. For the advanced competitions, competitors are asked to create a picture with a specified technique, e.g. one competition asked competitors to create a picture with fire as the main technique. Worth1000 also had a wide range competition pictures in the gallery which you can view. These pictures are amazing, and a must see for any Photoshopper.

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Tuesday, April 15, 2008
Internet Explorer problem solved

    Got back from my holiday in QLD with my boyfriend yesterday. At his house I checked my website stats on his Windows PC for the three week I have been away. Wasn't very happy when I found my website display all over the place: pictures on pictures, and the text wasn't centred.
    Why is it doing this? Has my website put off potential clients? I have a Apple Macintosh computer, (the best computer for Graphic Designers.) I tested my website on my Mac, worked fine. Couldn't try it out on my brothers PC, cause the stupid thing decided to not connect to the airport. (Probably got beaten by having two Macs in the house, and everything else Apple related.) My website worked fine on my Mac, stupidly I didn't check it on my boyfriends PC at least.
    KimberleyCreative.com is working fine now though, just sacrificed my work all morning to fix the problem. Tested it in FireFox and Safari on my Mac, and Explorer and FireFox on the Windows PC. Before it worked well on everything but Explorer. Lucky for me, according to my web stats only about 5% of visitors use Explorer, so I feel better about that. Explorer beware!

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com

Tuesday, March 18, 2008
Recent update of my website
    I have just finished re-designing my website for my freelance Graphic Design business Kimberley Creative.

Kimberley Creative - Affordable Freelance Graphic Design Services
www.kimberleycreative.com    Kimberley@kimberleycreative.com